Cold path · one wedge · land and expand

Start with Commercial Deal Room

For Teska Carson right now: sell one product the principal can approve — not the whole catalogue. Applied’s full shop stays as the vision board. After Deal Room is loved, introduce the next product.

Commercial Deal Room · boss link Teska intro →

Built with frontier models Run on Grok Bot AU delivery · live joint listings Partner badge · approve before send

Positioning

Solutions firm first. Catalogue second.

We lead as Applied — an AI practice for agencies. The shop is e-commerce for our digital products (not a third-party app store). Custom Brand OS is the ultimate sell; S1 Agency OS is the full-stack upsell later.

01 · WEDGE

Delight one agent

Joint leasing on a live listing. Calendar + email connect in minutes. They feel the lift before any contract.

02 · CHAMPION

They sell the office

Forwardable Teska page + live proof. Boss sees retainer vs “we’ll just build it with AI.”

03 · EXPAND

Engagement → OS

Commercial Leasing retainer first. Owner-paid assets when the landlord wants them. Full Agency OS when they ask.

Wireframe rule: consumers never see Applied or S1. This site is for agency principals, ops leads, and (for owner-paid) asset owners via the agency.

Who pays

Agency-paid ops · owner-paid assets

Agency pays Ops retainers

Deal rooms, inspection booking, CRM, mail, AI drafts, packs. Keeps the office fast. Month-to-month draft until locked.

Commercial Leasing Pack$449 / office / mo retainer · sweet spot under DIY · + draft $2,500 impl (waiveable)
Systems à la carte$79–249 / unit / mo

Owner pays Portable assets

3D digital buildings, capital packs, branded asset sites. The owner buys — keeps it if they change agents. Agency looks like the innovator.

3D digital twin (Rosella-style)Draft $12k–$28k project + $1.2k–$2.4k / yr host
Sold through the agencyQuote — never a $149 SaaS line

Platform · Phase 1

Applied owns the product shop

Shop UI is e-commerce for Applied products today. Cold story stays solutions firm — not “marketplace.”

Now

First-party only

Applied-built systems. 100% of revenue. Quality bar and credibility before anyone else lists.

Later

Open store

Third-party developers list when volume justifies. Applied takes a take-rate (draft 15–25%) and still keeps 100% on first-party.

1×

Tiering

One hero SKU per job

Best Deal Room. Best Booker. Not Good/Better/Best clones. Capture markets via packs + who pays, optional Lite later for SMB.

Do not lead cold pitches with “we’re building a marketplace.” Lead with the live system. Platform economics are the long game.

Buy vs build with AI

Why fence-sitters should buy Applied

Hard DIY builders will always build. The principal on the fence is who we sell.

Time-to-live on a live dealDays beat quarters. A listing already in market doesn’t wait for a weekend prompt.
Joint calendars + email signalsDual Google/Microsoft OAuth, buffers, free/busy, approve-first — boring, hard, done.
Ops reliability & supportSomeone answers when a booking fails at 7am before an inspect.
Liability · approve-firstHumans gate outbound. You’re not the firm that auto-emailed the wrong rent.

Listing / network effectsJoint-agency connect compounds across books. A one-off internal tool doesn’t.
Data continuityEngagement ranks and booking memory survive staff churn and roll to the next listing.
Category craftTenant-facing calm, AU commercial norms, joint branding — the last 20% buyers feel.
Portable owner assetsA purchased twin with a host SLA — not a prototype in someone’s Drive.

	Build in-house with AI	Incumbent CRM stack	Applied engagement (draft)
Time to first deal room	4–9 months (if finished)	Not their product	Days
Joint-agency calendars	Custom OAuth ×2 + on-call you	Rare / clunky	Native
Approve-first AI	You own the risk	Bolt-ons	Built in
Year-1 cash (rough)	$180k–$400k + hire	$8k–$25k+ / office*	~$5.4k retainer + $2.5k impl — under DIY labour floor
Frame	Your code, your burden	Another SaaS logo	Solutions partner

*Incumbents rarely publish AU list prices. All Applied figures are draft · reversible · not an offer

Why buy vs build — fence-sitter maths

Coordinator 4 hrs/wk × $55 ≈ $11.4k/yr labour alone, before OAuth bugs or a missed inspect. Commercial Leasing Pack ≈ $7.9k year one ($449×12 + $2.5k). Priced under the DIY threshold on purpose — too high and they prompt ChatGPT instead.

Credibility · vision mock

Look like the practice you’re building

Built with frontier models Operated on Grok Bot infrastructure Live on joint SASH × partner listings Model-partner badge · placeholder Infrastructure partner · placeholder

No fake OpenAI/Anthropic “partnership” logos. Placeholders stay dashed until Sasha approves real language or a real agreement. Vision: dedicated Applied engineers on client books.