The operating system behind modern agencies

Your brand. Our OS. Billed the way you grow.

Custom Brand OS puts sales, leasing, PM ops, deal rooms, booking, AI, and identity under your name — on S1. You pay for consumption: a share of GCI and usage, the way cloud already works. Tiny agency → tiny bill. Scale → you pay more. What you’re buying is efficiency and experience — worth a premium to the tangle of tools it replaces.

SASH Macquarie Harper GLBR JLL Knight Frank CBRE
Customer wall

Built on S1

Agencies running sales, leasing, and ops on the same platform — each under their own brand.

SASH AGENCY
On S1

SASH AGENCY

Premium Melbourne sales & commercial. Live on deal rooms, prospecting, billing rules, and ops — proof the OS runs a real agency Monday morning.

Macquarie Harper
On S1

MACQUARIE HARPER

Group brand on the same platform rails — shared pricing rules, commissions, and operating system under its own identity.

GLBR
On S1

GLBR

Group brand configured on S1 alongside SASH and Macquarie Harper — one OS, distinct brands, one ledger of how work gets done.

Also on the platform

JLL

JLL

Knight Frank

Knight Frank

Colliers

Colliers

CBRE

CBRE

Savills

Savills

Ray White

Ray White

1 OS
Many brands
~2%
GCI list meter
0
Hard high floors
∞
Stickiness via data
Positioning

Premium to your current stack — on purpose

You’re not buying seats. You’re buying Monday that works: one identity, one workflow, AI that knows the file, deal rooms that already exist.

What they’re really buying

  • EfficiencyFewer tools, fewer hand-offs, less “who owns this enquiry.”
  • ExperienceOwners, tenants, and agents feel one calm system — not five logins.
  • Replacement powerCRM + booking + AI + microsites + glue → one Brand OS.

List vs negotiation

  • ListWorth more than the sum of today’s tools — because the gains are the product.
  • CloseIf needed: show all-in OS ≤ current stack spend. That’s a negotiation lever — not the headline.
  • NeverLead as cheap PropTech or AWS-commodity seats.
How you pay

Consumption — like AWS and tokens

Align the bill with the business. Tiny use → tiny bill. Soft step-down for very large books so winners don’t DIY.

Primary meter

Share of GCI

~2% of GCI · list

Draft band 1.5–3.5% · heavy custom up to ~5%

  • Sales + leasing + PM fees on the platform
  • Trailing consumption · annual true-up
  • Scales with your book automatically
Secondary meter

Usage / AI

Tokens · actions

Fair allowance included · usage-true beyond

  • Drafts, automations, model calls
  • Same philosophy as cloud compute
  • Power users pay for power use
Tiny agency → tiny bill. Example: ~$600k GCI/yr × 2% ≈ $1,000/mo. Optional low / waiveable minimum only if cost-to-serve needs it. Default is usage-true.
For principals who can build

Thinking of cloning this with AI?

Read the full case. Eighteen reasons the demo is cheap and Monday is not — including network R&D and why S1 membership wins listings.

Buy vs build — the long page

Joint calendars, liability, compliance, model churn, continuous innovation across the network, and the pitch that beats “we built our own AI.”

Read buy vs build
Investment · draft

Start the OS conversation

Quote territory. Wedges (Deal Room etc.) stay fixed $ on their own standalone pages.

Custom Brand OS · run

~2% GCI list

+ usage beyond allowance · consumption-true

  • Full Brand OS under your name
  • Premium vs current tool stack (list)
  • Cheaper-than-stack only as a close
  • Implementation quoted separately
Request OS quote

Not ready for OS?

Wedge first

Land one product. Expand when the office loves it.

  • Commercial Deal Room — fixed $
  • Own sales page · standalone
  • Then introduce the next product

Buyer wedge links stay separate from this OS page.